01→
ECOMMERCE
WooCommerce, product architecture, variants, filters, cart and checkout.
// la oveja negra
// ux · ui · psychology · ecommerce
// design · development · performance
01 / INTRO
We design
the way
people
buy.
La Oveja Negra studies the intersection between user experience, interface design, psychology and ecommerce development.
UX / UI
Psychology
Ecommerce
CRO / Performance
SYSTEM STATUS
UXACTIVE
UIACTIVE
ECOMMERCEACTIVE
DEVELOPMENTREADY
PERFORMANCEMEASURED
SECURITYACTIVE
INFRASTRUCTUREREADY
THESIS
A good interface does not ask the user to think about the interface.
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UX *UI *PSYCHOLOGY *ECOMMERCE *CRO *DEVELOPMENT *PERFORMANCE *SEO *UX *UI *PSYCHOLOGY *ECOMMERCE *CRO *DEVELOPMENT *PERFORMANCE *SEO *
02 / THINK
Ideas, theories and behavioural patterns applied to digital commerce.
We study why
users decide.
03 / DESIGN
Theory
becomes
interface.
A psychological theory is only useful when it can become a concrete UX, UI or product decision.
THEORY → INTERFACE
01HICK’S LAWfewer perceived options → simpler decisions
02COGNITIVE LOADless effort → better product comprehension
03SOCIAL PROOFmore confidence → less uncertainty
04LOSS AVERSIONmake visible what the user can lose
05CHOICE ARCHITECTUREstructure options to make the decision easier
04 / BUILD
Design is
only useful
when it can
ship.
02→
DEVELOPMENT
React, Next.js, APIs, integrations and reusable systems.
03→
PERFORMANCE
Weight, rendering, images, caching, Core Web Vitals and real-world experience.
04→
SECURITY
Hardening, firewall, access control, backups, WordPress and service protection.
05→
INFRASTRUCTURE
Ubuntu, Nginx, PHP, databases, Redis, Cloudflare, backups and server configuration.
06→
SEO
Architecture, content, metadata and technical foundations for organic search.
07→
OBSERVABILITY
Metrics, errors, performance and signals needed to understand what is happening.
08→
MAINTENANCE
Updates, security, performance and continuous system evolution.
05 / METHOD
Understand.
Design.
Build.
Measure.
01UNDERSTANDUnderstand the business, the product and user behaviour.
02DESIGNTurn that knowledge into a clear and useful experience.
03BUILDBring the experience into code without losing intent.
04MEASUREObserve what happens when a person interacts with it.
05ITERATEImprove through data, behaviour and learning.
06 / JOURNAL
Long-form thinking about UX, UI, psychology, ecommerce, performance, security and development.
// ask the sheep
IA / JOURNAL / CONOCIMIENTO
Pregunta
a la oveja.
Pregunta sobre UX, psicología, comportamiento, ecommerce, CRO y los conceptos que exploramos en nuestro Journal.
El Journal es la base de conocimiento.
07 / CONTACT
Let’s build
something
people
understand.
UX/UI, ecommerce, CRO, development or performance projects where the problem deserves to be understood before the code starts.
START A CONVERSATION
NOTE
We do not start with code.
We start with behaviour.