01
ECOMMERCE/ARTICLE
Using AI in ecommerce without losing human judgement
How to apply AI to ecommerce catalogues, sales, customer service and automation without delegating business decisions to a model.
09/27/2026
08 MIN
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02
development/ARTICLE
Frontend architecture: designing interfaces that can evolve
An interface that grows without a system accumulates exceptions. Shared components, tokens and rules make it possible to evolve without multiplying inconsistencies.
09/19/2026
4 MIN
03
development/ARTICLE
JavaScript: how much behaviour does an interface really need?
Interactivity has a cost. The goal is not to eliminate JavaScript, but to load and run only what adds value to the experience.
09/19/2026
4 MIN
04
ecommerce/ARTICLE
Checkout: every field can become an exit
Every requested detail needs a reason. Friction appears when the system asks for more effort than the customer understands as necessary.
09/19/2026
4 MIN
05
ecommerce/ARTICLE
Trust: buying online means accepting uncertainty
People buy before they can physically inspect a product. The interface should make the information that reduces perceived risk easy to find.
09/19/2026
4 MIN
06
ecommerce/ARTICLE
Product comparisons: reduce the memory burden of choosing
Comparison requires people to keep several product attributes in mind. A good interface makes those differences visible.
09/19/2026
4 MIN
07
ecommerce/ARTICLE
The product detail page: where a purchase is really decided
A product page brings together information, expectations, objections and decisions. It is more than a technical specification sheet.
09/19/2026
4 MIN
08
ecommerce/ARTICLE
Filters: help people search without turning it into a maze
Filters should narrow the decision space while keeping a clear record of what people have already chosen.
09/19/2026
4 MIN
09
ecommerce/ARTICLE
Product images: seeing is not decoration
Images let people inspect, contextualise and anticipate the physical product before it arrives.
09/19/2026
4 MIN
10
ecommerce/ARTICLE
Product page architecture that reduces uncertainty
A good product page answers, in the right order, the questions that stand between a visitor and a purchase: what it is, what it costs, when it arrives, what is included and what happens if it is not right.
09/19/2026
4 MIN